Influencer marketing has grown from a fad into an impressive piece of marketing spend. Nearly 90% of marketers use influencer marketing in some form, and this number is only going to grow further. Using an influencer marketing agency can help you tap into this incredible strategy.
But what exactly is influencer marketing? Influencer marketing is the process of identifying and partnering with individuals who have influence over potential customers to promote your product or service. In other words, it’s using key social media figures to reach a larger audience, boost brand awareness, drive sales or downloads, and so much more.
Influencer marketing has become more popular as a result of the increasing social media usage. More and more people are spending their free time on social media, meaning it has become a vital channel to natively target audiences. Consumers nowadays don’t want to feel like they are being marketed to. By using influencer marketing, you aren’t forcing your product on audiences; you are relying on influencers to promote your brand and products to the world. We no longer live in a world where people trust ads; we trust people.
Influencer marketing is highly effective; it has an 11X higher ROI than traditional digital marketing. In addition, ads that appear to be from an influencer perform 7X better than if they were from a brand. The stats don’t lie––influencer marketing works.
Working with an influencer marketing agency can help your reap the benefits of influencer marketing easily. Here are some of the top benefits of influencer marketing:
- Increased brand awareness
When you work with influencers, their followers will see your brand name and logo more frequently. This can lead to a significant increase in brand awareness and recognition.
- Greater reach
Influencers have large followings, often in the tens or even hundreds of thousands. When they promote your product or service, their followers will see it, leading to a wider reach than you would achieve through traditional advertising methods.
- More engaged customers
Customers who are reached through influencer marketing are typically much more engaged than those reached through other methods. They’re more likely to visit your website, sign up for your mailing list, or even make a purchase.
- Increased ROI
Influencer marketing is often more effective and efficient than traditional marketing methods. When done correctly, it can lead to a higher ROI than other forms of advertising.
- Improved credibility
Having influencers promote your product or service lends you credibility and helps you stand out from the competition. Consumers are more likely to trust an influencer’s recommendation than an ad from a company they don’t know.
- Increased brand loyalty
When customers are exposed to your brand through influencers they trust, they’re more likely to become loyal customers. They’ll be more likely to recommend your product or service to their friends and family, and they may even be more likely to make a purchase.
Influencer marketing is often less expensive than other forms of marketing, such as TV or radio ads. It can also be more effective, resulting in a higher ROI.
- More authentic
Unlike traditional advertising, influencer marketing is inherently more authentic. Consumers are more likely to trust the opinions and recommendations of influencers than those of companies.
- Fun and engaging
Unlike traditional marketing methods, influencer marketing is often fun and engaging. Consumers are more likely to enjoy watching an influencer’s video or reading their blog post than they are to read an ad. This can lead to a better overall experience for the customer and a higher likelihood of conversion.
As you can see, there are many benefits to using influencer marketing. If you’re looking to increase brand awareness, reach more customers, improve ROI, or just create a more authentic connection with your target audience, influencer marketing may be the perfect solution for you.