The importance of internal linking in an SEO strategy is underestimated and this is quite common. External links are important and can help in ensuring the minimum visibility but most websites neglect internal linking. But if your website relies on content, internal links are as important as external links to gain more visibility. It can help in increasing the number of long-tail keywords, respond to user’s queries in a better way and increase visibility and organic traffic. If you prefer to hire an agency to carry out your link building activities, you can rest assured because there are many agencies that offer efficient and reliable SEO Packages United Kingdom. They can definitely help your brand become an authoritarian website in your niche market.
Benefits of Internal Linking
Internal linking is important to link building: Getting external links to your website is essential. But as your brand is dependent on others, it would take time and there is no guarantee that you would get results. But when it comes to internal linking, this is not the case. You have complete control of internal linking! You are the master of the chain from the beginning to the end, even with regard to the quality of the webpage that is linked and also the location of the landing page. Internal linking can help in determining the keywords to use in text anchors, choosing the target pages accruing to each keyword and to select the pages precisely that would issue the links, depending on the authority. You can also choose the pages you would like to boost, position on keywords that external links would fail to bring and can also improve the understanding of your website by search engines.
Return on investment (ROI) of internal linking is high! Internal linking allows most e-commerce websites to position themselves on top in the search engines result page. If relevant keyword suggestions are placed, most e-commerce websites can position themselves based on keywords that specifically target user’s queries and improve the discovery of new products by search engines. You can create many internal links to boost specific pages.
The more internal links are created, the higher your website ranks: A link can transfer SEO energy between two pages but it is also important that a link creates SEO energy on its own. Hence, it would be possible to rank niche sites for which competition can be lower, without the help of backlinks and only with the help of internal linking. Various SEO experiments demonstrate that obtaining no follow links can help in improving the positioning of a page while no follow links prevents the transfer of SEO energy. If you create more internal links, you would end up creating more SEO energy for your website. Click here
You control your linking: Other than choosing keywords, link pages and target pages, you can control the method and implementation and can also have the power to refine and modify the strategy over time. If you publish a good news article about your market, it would get good distribution, it would receive backlinks and would have a steady flow of visitors, but it would turn obsolete after a while. Internal linking can transmit SEO energy to one or more articles or pages that is newsworthy and can respond to the request of internet surfers.
You can reconfigure your internal linking: The website can get rich if you post new articles or update the product pages regularly. Certain categories can be deleted and new ones can be created to replace the deleted ones. However, it is difficult to have the existing backlinks modified to point out to the new pages, the internal linking can be reconfigured or even converted to get the most out of external links.
No need for waiting for internal linking: If you are planning to opt for an internal linking strategy, you need not wait for anyone to provide links. You can do this by yourself, without waiting for any third party, like you do for external links.
Internal Linking can improve website indexing: When a search engine crawls a webpage, the internal links can help in identifying the content that is not present in the index and then index that content as well. Hence, a website that is equipped with a good internal network would have the advantage of getting discovered faster when a new content is posted, which would be indexed by search engines. Some search engines have multiple entry points for crawling. They are the home page as well as internal pages which contain the most backlinks.
Helps enhance user experience and website navigation: One of the major objectives of internal links is to improve website navigation. A website with no internal linking will not have any chance for getting indexed properly. Also, it would divert visitors who are unable to navigate from one page to another. Internal links can provide additional information to visitors. There are two types of links:
Contextual Links: These are the ones that have the most SEO value. They can be found inside the paragraph of a text. They provide additional information to the reader on a particular term or related expression provided in the content.
Related Links: They provide additional articles or content related to the original article. They are mainly located between two paragraphs or at the end of an article.
Such links exist so that the reader gets as much information as possible. The presence of such links can help in enhancing user experience and website navigation.
Helps improve number of page views per session: Offering content through internal links would provide a chance to your readers to remain longer on your website. Hence, internal linking helps in improving the time people spend on your website by reading your content as well as content available in the internal links as well.
Increases number of long-tail keywords: Long-tail keywords are phrases that might usually include at least three words. They are believed to have higher conversion rates when compared to generic keywords. These types of keywords can be essential to your SEO strategy. Here’s why:
- Conversion potential is two to three times higher than that of a conventional keyword
- Competition level is low. Hence, it is easy to position a brand on these keywords
- Most requests are long trail requests
Almost all SEO experts might agree that internal linking can be the central element that can allow you to position yourself on long-trail keywords if the link anchors are diverse.
Internal linking improves click-through rate: The organic click-through rate (CTR) is the ratio between the number of clicks on a search result and the number of times the results get displayed. If you have a larger organic CTR, you would gain more visitors as there would be a match with what people are looking for and what the search engine offers.
Internal linking decreases bounce rate of website: If your visitors plan to stay longer on your website, the bounce rate reduces. A single internal link on a webpage would have very little effect on the bounce rate, number of page views per session and session time. However, if you have a lot of internal links, it can have a significant impact on your website.
Now that you know all the benefits of internal linking, just opt for a good SEO package to help your brand rank higher in SERPs in a short span of time! There are many agencies that offer brilliant and first-rate SEO packages in the UK.