Product launches are a big deal these days. Most tech companies have a big event to introduce something new. They invite critical players in the industry to be in attendance and have them even streamed worldwide. It’s not only an excellent way of introducing the product, but it also exerts dominance in the field. For instance, Apple became famous for its grand product launches. They talk about the groundbreaking technology employed in making the products.
If given this task, you will be under immense pressure. You’re introducing something new to your target audience. You will also be the face of the brand. Here are some tips to help you get through this enormous responsibility.
Remember that it’s not about you
When you feel under pressure to do well, remember that you’re not the centre of attention. You’re only the messenger. The product is more important. Make sure that you discuss it well and make everyone feel impressed by it. It’s not a TED talk where your goal is to inspire people with your stories and experiences. Instead, you want to make the product relatable by discussing how it will impact people’s lives. The point is you shouldn’t be too conscious since people aren’t looking at you. They’re more interested in what you’re selling.
You have a prompter that provides details of your speech. You can also use cue cards if your prompter fails. However, it’s more crucial to know what you’re talking about. You should be ready for possible questions too. Check the location and ensure that everything you need is there. If you’re presenting in a big venue, it helps to have a projector on ceiling. You don’t need to set things up frequently if you want to use the projector. The place already has everything ready for the presentation.
If you don’t know what you’re talking about, it will show. You will get lost while talking, and everyone will notice it. You will also sound like an unconvincing salesman.
Think about the potential profits
Most product launches generate money for the company. It’s when people feel most excited about buying something new. They will also be first in line, and it’s something to brag about. If you convince people to spend money right away, your company will make tons of profits. You will produce the desired results within the first few days.
You don’t know how people will respond to your presentation. Some of them might like it, while others won’t. Either way, you can’t get ahead of yourself. Don’t think about what others would say. There’s a time to listen to reviews and feedback. The presentation isn’t the right time for it. You will get lost when you keep guessing what’s in everyone’s mind.
Hopefully, the product launch will go as planned, and there won’t be glitches. If you encounter problems, learn from them and do better. Don’t forget that it takes an entire team to pull the event through even if you’re at the centre. Work with them in getting things done.