Before learning how to successfully implement an SEO strategy you must learn what exactly SEO is and why is it important? Search engine optimisation (SEO) is the process of optimising your website so that search engine can rank you higher and show your website as a top result for certain searches. Most businesses hire a skilled SEO Agency to improve their websites on-page and off-page SEO. The higher your search ranking on search engines can lead to an increase in web traffic, conversions and brand credibility.
- Optimised Content & Keywords
Having optimised content is one of the most fundamental parts of any effective SEO strategy, this involves more of an on-page approach. This means choosing accurate keywords for your content and making sure that your H1 tags contain the most relevant keywords related to your title and content. Your H2 tag should be a subheading and contain similar keywords to the H1 tag. Keywords and tags help direct the right audience to your website and increase your conversion rate.
Having your content optimised will enable search engine algorithms to detect your keywords and tags and increase your chances of a higher ranking. When users search for something, they’re served search results pulling from your keywords, page title, and tags for the most relevant page. Because search algorithms are now informed that your content is relevant to user’s search’s your ranking will increase, driving more traffic.
- Link Building & Guest Posting
Off-page SEO can also have a huge impact on your search ranking. This can include tactics such as link building and guest posting. Both will help attract users to your website who may not have found it before and will also improve your domain authority.
Link building is the process of getting other websites to link back to your website. Guest posting is the process of contributing content to someone’s blog in exchange for an external backlink to your own website. Each can drive referral traffic and increase your site’s authority.
- Optimised Web Design & Development
The technical aspects of your website play a very important part in your SEO. This can include everything from page layout to how responsive your website is.
Page speed is an important ranking factor and can also affect your rankings indirectly; if your website takes too long to load, users will click elsewhere for a better user experience.
The layout is another important factor in your websites SEO, if your website is difficult to navigate a poor web design will lower your SEO ranking.
Your website must also appear and function flawlessly on mobile devices, such as smartphones and tablets. This is a huge ranking factor and without a device-friendly web design, your business is losing potential customers.
Search engines want to keep users protected and offer relevant search results. HTTPS and SSL Certificate has been a confirmed Google ranking factor. That’s why keeping your website as secure as possible will help increase your search ranking and brand credibility.
As most businesses know, a Digital Marketing Agency can provide you with the skills and knowledge to grow your business; but one of the most important services a Digital Marketing Agency can offer you is search engine optimisation. Just be increasing your search ranking slightly, the impact could be remarkable.
SEO can help you establish brand credibility and a relationship with your audience. You will also begin to increase web traffic and drive relevant people to your site, increasing your conversions and sales. Overall SEO has the ability to positively impact almost every aspect of your business and take your business to the next level!